Duration
Team
Platform
Tools
Overview
POCKET is a financial app designed specifically for students, aiming to simplify money management while making it an enjoyable experience. It highlights key features that are both essential and user-friendly, and it also offers rewards to encourage smart financial habits.
The Problem
Students struggle with managing their finances due to difficulties in tracking expenses and income, facing uncertainty in their ability to save money, and lacking access to adequate financial advice. This combination of challenges hinders their financial stability and planning, underscoring the need for improved financial management tools and guidance.
01
Inconsistent Financial Tracking
How can we provide users with a reliable and consistent way to track their expenses and manage finances?
02
Uncertainty of Saving
How can we develop features within the app to help users set, monitor, and achieve their savings more effectively?
03
Lack of Advice
How can we integrate to receive and share financial advice within the app?
The solution
We offer solutions that help users achieve their financial goals. These include tools for real-time transaction tracking, goal-setting with automatic transfers, and a community space for sharing challenges and receiving expert advice.
01
Live Financial Tracking
Users can monitor their transactions in real-time and can view graphical representations of their spending.
02
Saving Goal
User can set financial goals and automatic transfers to make it easier for users to reach their saving goals.
03
Community Feature
Users are provided with a community space where users can share their financial challenges and get expert advice to resolve them.
The goal
Our goal is to empower users to take control of their finances, make informed decisions, and work towards their financial goals with confidence.
User research
The latest trends show that Generation Z is leading in both saving and spending habits compared to other age groups in 2023. An impressive 89% of Gen Z, those born between 1997 and 2012, reported saving money, with 75% also admitting to spending substantially on certain items, according to a Harris Poll. Their spending reflects a balance between frugality and indulgence, with preferences for spending on meaningful items while cutting back on non-essentials.
The matrix compares five money management apps across various features. Mint excels with Credit Monitoring and appeals to a Broad Audience. YNAB and Goodbudget lack Investment Tracking but offer Expense Tracking and Savings Goals. PocketGuard covers a wide range of features except Investment Tracking. Personal Capital focuses on Investment Tracking, omitting Expense Tracking and Credit Monitoring, targeting a more niche market.
define
A persona was created based on the research, reflecting the characteristics identified to represent the target audience.
define
We developed a journey map tailored to the persona to identify specific problems and opportunities at each stage.
define
We created an Information Architecture that enhances user experience by organizing features for efficient navigation.
prototype
The "POCKET" logo, with its ascending arrows, represents financial growth and the app's aim to boost users' savings. The blue color stands for trustworthiness in finance management.
Using the Proxima Nova and Lato font family, we have optimized the typography for this project. The intention behind using distinct fonts for text and numerals was to achieve a balanced visual impact.
The colour palette presented showcases a vibrant and diverse range of colours. It features a trustworthy blue, symbolizing reliability and strength, ideal for instilling confidence in the user interface.
prototype
We designed wireframes to organize the app's features, creating a user-friendly interface that simplifies financial management for students.
The Final Product
Design solution
We designed the final product as a user-centric financial app, featuring a sleek design and powerful tools for budget tracking, saving optimization, and personalized advice, all tailored to enhance students' financial literacy and stability.
Reflections
Key Takeaways
POCKET is my first application design project undertaken with peers. Collaborating on this project, I've gained invaluable insights into user experience design and the importance of empathy in understanding the user's journey.
One of the key reflections from this project was the realization that good design is not just about aesthetics but about creating a seamless and intuitive user interface that simplifies complex tasks. The challenge of presenting users with an instant visual representation of their finances taught me the significance of information architecture. Meanwhile, devising an effortless savings tracking mechanism highlighted the need for user-centric functionality.
01
Visual Money Flow
The primary challenge is to create an intuitive home screen on the POCKET app that allows users to quickly grasp their financial status, showcasing their money flow in a visual format that is both informative and easy to understand at a glance.
02
Savings Tracking
We aim to develop a seamless savings tracking feature within POCKET that simplifies the saving process for users to make it a straightforward and hassle-free experience to encourage regular saving habits.
