My Role
Brand Designer
Creative Brief, Re-branding, Logo Design, Targeted advertising, Market Research, Social Media Design, Mockup, Presentation Design
Duration
Oct 2023, 2 weeks
Team
Personal Project
Platform
Client Brief
Tools
Photoshop, Illustrator, Figma
SLIDESHOW 2.0
Overview
I created a Creative Brief for Alessi, aimed at modernizing their brand identity to increase awareness in Canada. The task involved strategizing a new logo and creating targeted ad designs, addressing Alessi's need to appeal to a younger, design-conscious audience.
Logo Redesign
When creating the new Alessi logo, I aimed to express the history of the brand and its forward-thinking mindset. The new logo draws inspiration from the iconic arch of the Alessi kettle, symbolizing the brand’s innovative approach to everyday home appliances.
The Deliverables
The deliverables include strategic social media content and eye-catching bus shelter ads. Both will showcase Alessi’s elegant products. The goal is to boost the brand’s awareness and appeal to consumers with a blend of artful functionality and modern aesthetics.
Alessi's social media showcases its products through quality visuals, emphasizing artistic functionality and modern design.
This bus shelter advertisement captures attention with its minimalist design and use of negative space.
📷 Image Credits:
https://alessi.com/
https://www.instagram.com/alessi_official/
